Audio Video Production
TEKS
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(AVPROD.1) The student applies academic knowledge and skills in audio and video projects.
- (AVPROD.1.A) apply English language arts knowledge and skills by demonstrating use of content, technical concepts, and vocabulary; using correct grammar, punctuation, and terminology to write and edit documents; and composing and editing copy for a variety of written documents such as scripts, captions, schedules, reports, and manuals; and
- (AVPROD.1.B) apply mathematics knowledge and skills in invoicing and time-based mathematics by demonstrating knowledge of arithmetic operations and applying measurement to solve problems.
- (AVPROD.2) The student understands professional communications strategies.
- (AVPROD.2.A) adapt language for audience, purpose, situation, and intent such as structure and style;
- (AVPROD.2.B) organize oral and written information;
- (AVPROD.2.C) interpret and communicate information, data, and observations;
- (AVPROD.2.D) present formal and informal presentations;
- (AVPROD.2.E) apply active listening skills;
- (AVPROD.2.F) listen to and speak with diverse individuals;
- (AVPROD.2.G) exhibit public relations skills.
- (AVPROD.3) The student understands and examines problem-solving methods. The student is expected to employ critical-thinking and interpersonal skills independently and in teams to solve problems.
- (AVPROD.4) The student applies information technology applications. The student is expected to use personal information management, email, Internet, writing and publishing, presentation, and spreadsheet or database applications for audio/video production projects.
- (AVPROD.5) The student understands design systems. The student is expected to analyze and summarize the history and evolution of the audio and video production fields.
- (AVPROD.6) The student applies safety regulations.
- (AVPROD.6.A) implement personal and workplace safety rules and regulations;
- (AVPROD.6.B) follow emergency procedures; and
- (AVPROD.6.C) examine and summarize safety-related problems that may result from working with electrical circuits.
- (AVPROD.7) The student develops leadership characteristics.
- (AVPROD.7.A) employ leadership skills;
- (AVPROD.7. B) employ teamwork and conflict-management skills;
- (AVPROD.7.C) conduct and participate in meetings;
- (AVPROD.7.D) employ mentoring skills.
- (AVPROD.8) The student applies ethical decision making and complies with laws regarding use of technology in audio and video production.
- (AVPROD.8.A) exhibit ethical conduct related to interacting with others and providing proper credit for ideas;
- (AVPROD.8.B) discuss and apply copyright laws in relation to fair use and acquisition;
- (AVPROD.8.C) model respect of intellectual property;
- (AVPROD.8.D) analyze the ethical impact of the audio and video production industry on society.
- (AVPROD.9) The student develops employability characteristics.
- (AVPROD.9.A) identify and participate in training, education, or certification required for employment;
- (AVPROD.9.B) identify and demonstrate positive work behaviors and personal qualities needed to be employable;
- (AVPROD.9.C) demonstrate skills related to seeking and applying for employment;
- (AVPROD.9.D) develop a resumé and letter of application;
- (AVPROD.9.E) create a career portfolio to document work experiences, licenses, certifications, and work samples;
- (AVPROD.9.F) demonstrate skills in evaluating and comparing employment opportunities;
- (AVPROD.9.G) examine employment opportunities in entrepreneurship.
- (AVPROD.10) The student applies technical skills for efficiency. The student is expected to employ planning and time-management skills to complete work tasks.
- (AVPROD.11) The student develops a basic understanding of audio and video production.
- (AVPROD.11.A) understand the industry, including history, current practice, and future trends by:
- (AVPROD.11.A.i) explaining the beginnings and evolution of audio, video, and film;
- (AVPROD.11.A.ii) describing how the changing technology is impacting the audio, video, and film industries; and
- (AVPROD.11.A.iii) defining terminology associated with the industry;
- (AVPROD.11.B) employ knowledge regarding use of audio by:
- (AVPROD.11.B.i) identifying the key elements required in audio scripts;
- (AVPROD.11. B.ii) applying writing skills to develop an audio script;
- (AVPROD.11. B.iii) explaining how various styles of music can create a specific emotional impact;
- (AVPROD.11. B.iv) identifying various audio tape, tapeless, and file formats;
- (AVPROD.11. B.v) understanding various microphones based upon type and pickup patterns; and
- (AVPROD.11. B.vi) understanding various audio cables and connectors;
- (AVPROD.11. C) employ knowledge regarding use of video
- (AVPROD.11.C.i) identifying the key elements required in video scripts;
- (AVPROD.11.C.ii) applying writing skills to develop a video script;
- (AVPROD.11.C.iii) identifying various video tape, tapeless, and file formats;
- (AVPROD.11.C.iv) understanding various video cables and connectors;
- (AVPROD.11.C.v) distinguishing between analog and digital formats;
- (AVPROD.11.C.vi) demonstrating operation of video cameras; and
- (AVPROD.11.C.vii) demonstrating how to properly maintain video equipment;
- (AVPROD.11.D) demonstrate various cinematography techniques;
- (AVPROD.11.D.i) demonstrating how to frame and maintain picture composition;
- (AVPROD.11.D.ii) demonstrating focusing techniques;
- (AVPROD.11.D.iii) demonstrating camera and tripod movements;
- (AVPROD.11.D.iv) demonstrating proper exposure and white balance;
- (AVPROD.11.E) edit basic audio and video productions by:
- (AVPROD.11.E.i) understanding the difference in linear and nonlinear systems;
- (AVPROD.11.E.ii) demonstrating skills required for editing using linear and nonlinear systems;
- (AVPROD.11.E.iii) employing knowledge of control peripherals for capturing or ingesting media;
- (AVPROD.11.E.iv) describing various digital platforms, including high definition and standard definition.
- (AVPROD.12) The student understands the pre-production process.
- (AVPROD.12.A) identify critical elements in the pre-production stage;
- (AVPROD.12.B) use technology applications to facilitate pre-production by:
- (AVPROD.12.B.i) designing and implementing procedures to track trends, set timelines, and evaluate progress for continual improvement in process and product;
- (AVPROD.12.B.ii) responding to advice from peers and professionals;
- (AVPROD.12.B.iii) creating technology specifications;
- (AVPROD.12.B.iv) monitoring process and product quality using established criteria;
- (AVPROD.12.B.v) creating a script and identifying resources needed to begin the production;
- (AVPROD.12.B.vi) identifying budgeting considerations for crew, cast, and equipment;
- (AVPROD.12.C) analyze the script and storyboard development processes for a successful production;
- (AVPROD.12.D) identify and participate in the team roles required for completion of a production;
- (AVPROD.12.E) identify equipment, crew, and cast requirements for a scripted production;
- (AVPROD.12.F) understand the casting or audition process.
- (AVPROD.13)The student understands the production process.
- (AVPROD.13.A) understand the coherent sequence of events to successfully produce a script;
- (AVPROD.13.B) use lighting techniques by:
- (AVPROD.13.B.i) demonstrating three-point lighting, including key, fill, and back lights;
- (AVPROD.13.B.ii) using reflected light;
- (AVPROD.13.B.iii) understanding color temperatures;
- (AVPROD.13.B.iv) using filters;
- (AVPROD.13.C) understand audio techniques, including microphone variances and sound mixing;
- (AVPROD.13.D) demonstrate knowledge of interpersonal skills with sensitivity to diversity when directing crew or talent.
- (AVPROD.14) The student understands the post-production process.
- (AVPROD.14.A) demonstrate appropriate use of hardware components, software programs, and their connections by:
- (AVPROD.14.A.i) demonstrating knowledge of video systems such as digital and analog systems, software applications, and communication and networking components;
- (AVPROD.14.A.ii) using various computer peripherals appropriately;
- (AVPROD.14.A.iii) making appropriate decisions regarding the selection of software;
- (AVPROD.14.A.iv) making necessary adjustments regarding compatibility issues, including digital file formats and cross-platform connectivity;
- (AVPROD.14.B) apply animation effects to video
- (AVPROD.14.B.i) using character generators, fonts, colors, and principles of compositions to create graphic images;
- (AVPROD.14.B.ii) creating captions or titles for video and graphics;
- (AVPROD.14.C) demonstrate proficiency in the use of a variety of electronic input devices;
- (AVPROD.14.D) use a variety of strategies to acquire information from online resources;
- (AVPROD.14.E) acquire electronic information in a variety of formats;
- (AVPROD.14.F) use different compression techniques to output for distribution;
- (AVPROD.14.G) format digital information for effective communication with a defined audience by:
- (AVPROD.14.G.i) using appropriate font attributes and color;
- (AVPROD.14.G.ii) using appropriate white space and graphics;
- (AVPROD.14.G.iii) using appropriate camera perspective;
- (AVPROD.14.G.iv) using appropriate content selection and presentation;
- (AVPROD.14.G.v) understanding target audiences and demographics;
- (AVPROD.14.H) deliver the product in a variety of media
- (AVPROD.14.H.i) understanding the various delivery formats such as disk, broadcast, cellular, portable device, electronic, and online delivery;
- (AVPROD.14.H.ii) researching to determine appropriate delivery method based on distribution needs;
- (AVPROD.14.H.iii) extending the learning environment through digital sharing;
- (AVPROD.14.I) use appropriate computer-based productivity tools to create and modify solutions to problems by:
- (AVPROD.14.I.i) integrating productivity tools;
- (AVPROD.14.I.ii) creating audio and video technology products for a variety of purposes and audiences;
- (AVPROD.14.I.iii) developing technical documentation related to audio and video technology;
- (AVPROD.14.I.iv) critiquing a production;
- (AVPROD.14.J) use technology applications to facilitate evaluation of work, both process and product by:
- (AVPROD.14.J.i) evaluating the project's success in meeting established criteria;
- (AVPROD.14.J.ii) researching the best method for promoting the product.